People always wonder what designers do. I came across this article in New York magazine awhile back and clipped it out to save. Designers impact our lives in ways we can’t begin to imagine and when they do their job well, it benefits all of us.
By the time an object, or an apartment, or a company hits the half-century mark, it’s usually been through a redesign or two. Yet the standard-issue amber-cast pharmacy pill bottle has remained virtually unchanged since it was pressed into service after the second World War. (A child-safety cap was added in the seventies.) An overhaul is finally coming, courtesy of Deborah Adler, a 29-year-old graphic designer whose ClearRx prescription-packaging system debuts at Target pharmacies May 1.
* – As spoken by an ex of mine. Copy she had written for a PSA she taped while going to broadcasting school. Needless to say it was one of those things which looked better on the page than when it was spoken into a mike.
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